No matter how appealing your website is, how wonderful products and services you have to offer to your prospect customers, how engaging discounts you have to offer?
Unless, you are not visible at least at first page of major search engines like- Google, Bing, Yahoo and AOL, it means nothing. And this is where search engine optimization and social media marketing comes in front.
The fundamental & process of SEO (search engine optimization) helps to increase your ranking over SERPs (Search Engine Ranking Positions) where SMM (social media marketing) build up your niche at all the social platforms including- Facebook, Twitter, LinkedIn, GPlus etc.