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A redesign is a chance to improve usability and conversion, and a risk to existing search visibility if it is handled carelessly. These articles explain how to plan a website redesign: mapping URLs, preserving content that performs and testing everything before launch.
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Redesigns often cause avoidable ranking drops. Protect your traffic with a URL map, 301 redirects and a post-launch check.
Read More about How to Plan a Website Redesign Without Losing Your Rankings →Posts describe crawling the current site, deciding which pages to keep, merge or retire, and setting permanent redirects that point straight to the final destination rather than through a chain.
Done carefully, a redesign improves speed, clarity and conversion without resetting hard-won rankings. Typical mistakes are changing URLs without redirects, rewriting pages that already perform and launching without checking how search engines will see the new site.
Which pages bring traffic today? Which URLs will change? Who approves redirects and who tests them? Having named answers before design begins prevents the most common launch-week surprises and gives your search visibility its best chance of carrying through the transition.
Read how to plan a redesign without losing rankings, then explore our website design and website development services, which build redesigns with search in the plan from day one.
