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Structured Data Articles

Structured data labels the content of a page so that search engines can interpret it accurately. These articles explain schema.org markup for small business websites, including the JSON-LD format, the types most businesses need and how to test them before and after launch.

1 article

What these articles cover

Posts describe markup for organizations, local businesses, breadcrumbs and articles, and explain why the data must match what visitors can actually see on the page.

Benefits and pitfalls

Clear markup removes guesswork and can make pages eligible for enhanced results, although nothing is guaranteed.

How to validate

Test pages with Google's Rich Results Test and watch the enhancement reports in Search Console.

Next steps

Read structured data for small business websites, and consider our SEO and AI search service if you want markup implemented and monitored across a whole site rather than page by page.