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Structured data labels the content of a page so that search engines can interpret it accurately. These articles explain schema.org markup for small business websites, including the JSON-LD format, the types most businesses need and how to test them before and after launch.
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Structured data helps search engines understand your pages. Learn which schema types matter most and how to add them safely.
Read More about Structured Data for Small Business Websites: Where to Start →Posts describe markup for organizations, local businesses, breadcrumbs and articles, and explain why the data must match what visitors can actually see on the page.
Clear markup removes guesswork and can make pages eligible for enhanced results, although nothing is guaranteed. Typical errors include marking up content that is not visible, inventing ratings and letting business details drift out of step with other profiles.
Test pages with Google's Rich Results Test and watch the enhancement reports in Search Console. Re-test after template changes, because a small edit to a theme can break markup across hundreds of pages without any visible difference on screen, and the errors then go unnoticed for weeks.
Read structured data for small business websites, and consider our SEO and AI search service if you want markup implemented and monitored across a whole site rather than page by page.
